Video Pre-Roll Ads for Crypto & Web3 Projects

What does pre-roll advertising offer a Web3 project?

Pre-roll helps present a Web3 product before relevant video content, while CTV extends placement to connected TVs through available ad networks. This format works when a project needs to explain the product with voice and visuals, not just drive a user through a short ad.

We start by defining the goal. For a token launch, this could be a clear introduction to the ecosystem; for an app, explaining the key use case; for an infrastructure project, demonstrating the problem and solution. Then we check whether the landing page matches the video's promise and whether the project is ready to answer audience questions.

Before planning, determine:

• what action is expected after viewing: explore the product, open the website, or join the community;
• which languages and regions the communication needs to cover;
• what evidence supports the product claims and features;
• whether the team has ready videos, brand materials, and a landing page.

If the project needs both broad-reach and contextual placements simultaneously, we compare video networks with ad networks for crypto projects and other formats from the ads and traffic acquisition section.

How do we choose YouTube, video networks, and CTV placement?

The platform and format determine where the ad will be seen and what settings are available. We consider YouTube and video networks where Web3 project ads can be placed after review, and CTV if suitable inventory and geography are available for the task.

Pre-roll appears before video content; skip options, video length, targeting, and reporting metrics depend on the specific platform and buying format. For CTV, we separately agree on the display device, target region, and transition method: TV viewing does not always provide the same direct click as an ad on a computer or phone.

When choosing a placement, we compare:

• target markets, video language, and localization possibilities;
• platform topics and context, not just potential reach;
• the ability to use a link to a website, app page, or community;
• the availability of measurements that match the campaign goal.

We build the plan around the audience and user journey. If additional support after video contact is needed, we can separately consider Google Ads, X Ads, or Telegram Ads.

What materials and work are included in a video campaign?

The campaign includes an agreed placement plan, ad preparation for the platform format, and performance monitoring. The scope of work is fixed before launch so the team knows what materials the project provides and what we prepare.

Typically, the process includes reviewing the original video and landing page, message recommendations, adapting the creative to approved formats, campaign setup, and collecting available data. If needed, we discuss video production separately: source materials, script, voiceover, and localization must be agreed on scope before work begins.

For preparation, provide:

• product description, target audience, and priority regions;
• links to the website, app, or chosen landing page;
• logo, brand guide, and ready videos if available;
• evidence for product claims made in the ad;
• contact person for quick approvals from the project side.

We plan the creative considering the placement context: the message must be clear at the start of the video, and the brand and next step should be readable without complex context. For video production and further content, you can compare the task with video creation services and YouTube promotion.

How does the launch work and what will be in the report?

The launch goes from checking project readiness for placement to a final campaign review. Timelines are agreed after evaluating materials, adaptation complexity, and availability of chosen platforms; we inform you in advance what decisions are needed from your team.

First, we brief the project and define the goal, audience, markets, and user journey. Then we review the message and materials, select suitable formats, and agree on the plan. After confirming placements, we prepare the ads, submit them for review where required, and launch the campaign after approval.

During placement, we monitor ad status, link correctness, and agreed settings. Upon completion, we deliver a report with available platform metrics and explain what they indicate about audience contact. We interpret metrics relative to the goal: views alone do not prove product interest, so clicks and actions on the project side are important if they can be accurately measured.

For campaign continuation, use the insights when choosing the next channels. For example, compare video with display ads on CoinMarketCap or ads on CoinGecko if the audience searches for the project in a market context.

What should be considered in video platform policies?

Ad approval and actual delivery are determined by platform policies, campaign settings, and ad inventory availability. We review the project and creative in advance, but the decision on approval, moderation, audience availability, rotation, and final metrics remain outside the agency's control; we do not guarantee approval by a specific platform or a certain number of impressions or clicks. Our responsibility is to perform the agreed preparation, setup, and placements that the platform has allowed.

Before launch, ensure the website works, the ad content matches the product, and claims can be substantiated. Do not build the video on promises of returns, unsubstantiated token claims, or misleading comparisons. If the platform requests changes or additional information, we forward the request to the project team and agree on next steps.

To reduce delays in approval:

• use a clear product description and a working landing page;
• prepare evidence for key facts and rights to used materials;
• appoint a person responsible for text and video approval;
• define an alternative format or channel in advance in case of rejection for a specific placement.

If the advertising path includes multiple touchpoints, we plan them in a common media strategy together with media buying and placement management.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Brief and readiness checkWe collect the goal, markets, audience, landing page link, and existing video materials. We check whether the chosen message can be used for project advertising.
2. Format selectionWe compare YouTube, video networks, and available CTV inventory with the task and geography. We agree on the user journey and measurement plan.
3. Creative preparationWe review the video, adapt the agreed versions, and prepare the necessary ad elements. Both parties approve materials before submission for review.
4. Setup and launchWe configure the agreed placements and monitor ad status. Launch proceeds after necessary platform approvals.
5. Monitoring and reportingWe check campaign progress and link accuracy, then deliver a report with available data and recommendations for the next placement.