What does token launch marketing include?
A token launch is not a single day but a sequence of stages, each requiring different marketing actions. Before TGE, this includes market entry strategy, positioning consulting, tokenomics, and, if needed, fundraising and investor relations. The launch itself involves TGE marketing, presale, IDO/ICO/IEO, fair launch, or a dedicated memecoin package. After listing, there's market making, growth support, and holder communication.
The launch model determines which channels are prioritized. Presale and IDO/ICO focus on early investors and listing platforms. Fair launch and memecoin launches emphasize simultaneous visibility at the moment of listing—trackers, social media, community. We tailor services to your specific model rather than selling the same package to everyone.
What ready-made bundles are available for launch day?
For a synchronized launch on TGE day, we offer ready-made bundles that cover multiple platforms at once:
| Bundle | What's included | Price |
|---|---|---|
| CoinMarketCap Bundle | Listing, trend, and basic placements on CMC | from $2,600 / campaign |
| CoinGecko Bundle | Listing and trend placements on CoinGecko | from $2,350 / campaign |
| DEXTools and DEXScreener Bundle | Synchronized trend on DEX terminals | from $1,700 / campaign |
| X Bundle | Trend, promo posts, and engagement on launch day | from $3,500 / campaign |
| Community Activation Bundle | Moderation, quests, and engagement in the first days | from $850 / week |
Bundles can be combined for the desired reach. For standalone tasks outside a bundle—CoinMarketCap community setup, token supply verification, or X organization verification—we offer individual services; see details on the listings and verification page.
What happens after TGE and why does it matter?
The first weeks after listing determine whether attention to the project holds or fades with the initial wave of placements. Market making supports liquidity and order book depth so holders can enter and exit positions without sharp price swings on low volume. Growth support continues content and advertising activity after the first wave of publications. Holder communication provides regular updates on project progress, reducing attention decay.
For open-source projects or technical audiences, DevRel—communication with developers and the technical community—is valuable, and for projects in grant ecosystems, grant application support helps. Post-launch work typically runs on a monthly retainer rather than a one-off package, as tasks evolve over time.
What can't be guaranteed in a token launch?
Launch marketing influences visibility, reach, and communication quality—but not market decisions. We cannot promise the token's price after listing, organic trading volume, or that audience interest will sustain itself without ongoing effort. Listing platforms, trackers, and exchanges apply their own requirements—from liquidity volume to KYC—and some decisions are made independently of the marketing campaign.
Honestly: the launch outcome depends on the product, tokenomics, market conditions, and marketing combined—marketing cannot compensate for weak tokenomics or a lack of a real product behind the token. We can guarantee execution of the agreed placement plan, team responsiveness on TGE day, and preparation quality—these are what we directly control.
How does a token launch combine with other services?
A launch is the intersection point of nearly all other agency services. Listings ensure presence on trackers before and on TGE day. KOL campaigns and PR in media build external context around the launch. Advertising and community activation bring and retain audience in the first days.
For memecoins and AI agents, there are dedicated solution sections—memecoin marketing and AI agent and AI token marketing—where launch mechanics and common mistakes differ from classic IDO. A full pre-launch checklist is on the token launch guide page, and stage-by-stage pricing is on the token launch and promotion pricing page.
Prices
| Service | Price | Quote |
|---|---|---|
| Marketing Budget | from $4,400 / campaign | |
| Presale Marketing | from $2,600 / campaign | |
| Token Launch Marketing | from $3,500 / campaign | |
| Memecoin Marketing Agency | from $1,700 / campaign | |
| Launch Strategy | from $1,100 / project | |
| Consulting | from $150 / hour | |
| Crypto Marketing Metrics | from $3,150 / month | |
| Fundraising | on request | |
| Liquidity Partners | on request | |
| Tokenomics | from $1,350 / project | |
| Post-TGE Support | from $2,250 / month | |
| CoinMarketCap Promo Bundle | from $8,550 / campaign |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does full token launch marketing cost?
A comprehensive launch campaign starts at $4,400 / campaign; the exact price depends on the launch model (presale, fair launch, memecoin), the number of platforms, and the duration of post-TGE support. Individual bundles for specific platforms start at $1,700 / campaign. We provide a final quote after a brief on your project and target launch date.
How is presale marketing different from fair launch?
Presale focuses on early investors and sale platforms—emphasizing transparent terms and communication with token buyers before listing. Fair launch has no separate round for selected investors, so marketing concentrates on simultaneous visibility at the moment of listing—synchronized trends on trackers, social media, and community. The launch model should be chosen before marketing preparation begins, as it determines the entire plan.
Do I need market making right after listing?
Usually yes, if the token has low organic trading volume: without liquidity support, the order book can be too thin, and even small trades can move the price significantly. Market making smooths these fluctuations and allows holders to enter and exit positions. It's a separate service that runs in parallel with other marketing.
Can you guarantee a successful exchange listing?
No: the exchange itself decides on listing based on its own criteria—from liquidity volume and legal cleanliness of the token to internal project evaluation. We prepare the project for application, create necessary materials, and support communication with the platform, but the final decision rests with the exchange, not the agency.
What should I do after TGE if interest in the project starts to decline?
This is a normal part of the cycle: the initial wave of attention around a launch naturally decreases unless supported with new content and activity. A combination of growth support—continuing content activity, holder communication with progress updates, and targeted trend placements around specific project news usually helps.
How far in advance should marketing preparation start before launch?
The more complex the launch model, the earlier you should start: for presale and IDO, preparation typically takes several weeks for strategy, tokenomics, and investor communication. For fair launch and memecoin launches, the preparation cycle is shorter but requires more precise synchronization of all channels at the moment of listing. A detailed checklist is in the token launch guide.
How does a ready-made bundle differ from a custom launch plan?
A ready-made bundle is a fixed set of placements for one platform or channel, such as the DEXTools and DEXScreener bundle from $1,700 / campaign. A custom plan is built for a specific project: launch model, budget, priority markets, and platforms. Bundles are useful as part of a broader plan, not as a replacement for a full strategy.
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