What is a KOL campaign and how does it work?
A KOL campaign is a paid placement with bloggers and opinion leaders: a review, analysis, mention in a feed or story, guest post in Spaces or a podcast. The format and price depend on the size and engagement of the blogger's audience, not just the number of subscribers — two channels with the same reach can have completely different real engagement.
We divide campaigns into single posts with individual bloggers and rounds — synchronized placements with several KOLs within a short window to amplify reach around one event: a listing, launch, or major news. For projects with a constant need for influencer marketing, there is a retainer for managing a KOL pool and ambassador programs on an ongoing basis.
Honestly: we do not buy placements from bloggers with opaque or inactive audiences and we work transparently — the blogger marks the post as advertising where the platform requires it.
On which platforms do we find KOLs?
- X (Twitter) — threads, posts, retweets from crypto accounts with varying reach.
- YouTube — reviews, video integrations, dedicated videos.
- TikTok and Shorts — short format for a broad and young audience.
- Telegram — posts in channels of crypto bloggers and analysts.
- Instagram — stories and posts from crypto creators.
- Streamers — integrations in live streams and broadcasts.
- X Spaces and AMA — live Q&A format with the blogger's audience.
- Podcasts — episode sponsorship or an interview with the founder.
For a specific task, we assemble a pool of micro-KOLs with a narrow but engaged audience or tier-1 KOLs with broad reach — depending on the budget and campaign goal.
How do you vet a blogger before a campaign?
Before proposing a blogger for a campaign, we look at their publication history, including paid ones — how the audience reacted to them, — the audience composition based on available platform metrics, and the ratio of views to engagement, not just the number of subscribers.
Separately, we check reputation: whether the blogger has had public conflicts with projects they promoted, or a history of problematic ads. For regular campaigns, we maintain our own database of vetted KOLs by direction and region, which is updated after each campaign.
Honestly: no external verification method provides a complete guarantee of audience composition — platforms do not fully disclose such data. We reduce risk through the blogger's track record and our own experience working with them, rather than relying on a single metric.
How much does a KOL campaign cost?
The price depends on the format — a single post or a round with several bloggers — reach, and platform.
| Format | What's included | Price |
|---|---|---|
| Post from a micro-KOL | one post, narrow engaged audience | from $100 / post |
| Post from a mid-reach blogger | one post | from $250 / post |
| Post from a large blogger | one post, broad reach | from $550 / post |
| X Spaces / AMA | live format with a host | from $200 / campaign |
| Podcast sponsorship | episode or interview with founder | from $650 / campaign |
| Campaign with several micro-KOLs | pool of bloggers simultaneously | from $800 / campaign |
| Round with tier-1 KOLs | several large bloggers | from $1,100 / campaign |
| KOL round for a launch | synchronized round of several KOLs | from $1,350 / campaign |
| KOL pool management | monthly retainer | from $1,350 / month |
| Ambassador program | ongoing collaboration | from $2,250 / month |
The final estimate is calculated after the list of bloggers is agreed upon — each has their own post price, which they set independently.
Do you work with KOLs from specific regions?
Yes, we select bloggers by region if the project's audience is concentrated in a specific country or language area:
- Asia (general pool), China, Korea, Japan, Vietnam.
- Turkey, MENA and Arabic-speaking bloggers, India.
- Latin America, Russian-speaking bloggers, Africa, Europe.
Regional selection is especially important for listing on local exchanges or launching in a specific country: a blogger read by the target audience in their language usually generates more relevant traffic than an English-speaking blogger with a larger reach but no connection to the region.
How does a KOL campaign combine with other services?
Blogger publications work better when they are not the only touchpoint with the audience. A standard combination: trending placement on the same days, from $2,000 / 24 h, so that the blogger's audience moving to the tracker sees the token in the trending section, and community activity, so new Telegram channel subscribers immediately see live discussion.
For reach beyond crypto Twitter, we add PR in industry media — this anchors the mention not only in social networks but also in publications referenced by other platforms. For projects at the start, a KOL round is usually part of the overall token launch plan, rather than a standalone one-time activity.
Prices
| Service | Price | Quote |
|---|---|---|
| KOL Campaigns | from $1,350 / campaign | |
| How to Run a Crypto KOL Campaign | from $200 / post | |
| YouTube Crypto Influencers | from $550 / post | |
| TikTok and Shorts | from $250 / post | |
| Telegram KOL | from $100 / post | |
| Instagram Crypto Influencers | from $200 / post | |
| Crypto Streamers & Live Shows | from $650 / campaign | |
| Micro KOL Campaigns | from $800 / campaign | |
| Tier 1 KOL | on request | |
| Crypto Influencer Management | from $2,250 / month | |
| KOL Rounds | on request | |
| Ambassador Program | from $1,350 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does a post from a crypto influencer cost?
It depends on the platform and reach: a post from a micro-influencer with a small but engaged audience starts from $100 / post, from a mid-reach influencer from $250 / post, from a large influencer from $550 / post. The final price is set by the influencer themselves, not the agency — we agree on it during the selection stage and specify it in the estimate before launch.
How is a tier-1 KOL different from a micro-KOL?
A tier-1 KOL is a blogger with broad reach and high recognition in the niche; their posts are more expensive and usually generate more one-time reach. A micro-KOL is a blogger with a smaller but often more engaged and loyal audience: comments and discussion under their posts are typically livelier. For broad one-time reach, we use tier-1 KOLs; for sustained trust, a pool of micro-KOLs.
How do you verify that a blogger has a real audience?
We look at their publication history, including paid ones, and how the audience reacted — comments, discussion, not just likes. We compare the ratio of views to engagement with typical indicators for their niche and channel size. No external method provides a complete guarantee of audience composition — platforms do not fully disclose such data — but the blogger's track record reduces the risk of wasted placement.
Can I order a campaign only with Russian-speaking bloggers?
Yes, there is a separate pool of Russian-speaking KOLs for this — bloggers who run channels in Russian on Telegram, X, and YouTube. This selection is especially relevant for projects targeting the CIS, or when you need to explain product mechanics in an audience's native language rather than through translated English content.
How many bloggers are needed for one campaign?
It depends on the goal: for a targeted announcement, like a listing, 3-5 bloggers of varying reach are often enough, while for a full round for a token launch, a pool of 10 or more, including large and micro-KOLs, is typical. The number and composition are selected after the brief, based on the budget: an organized round starts from $1,350 / campaign.
What is included in monthly KOL pool management?
The retainer for KOL pool management is ongoing work with a group of bloggers: planning publications a month ahead, coordinating materials, monitoring post deadlines, and reporting on each placement. It costs from $1,350 / month and is suitable for projects with a regular need for influencer content, rather than a one-time campaign for a specific event.
Is it mandatory to mark a blogger's post as advertising?
Yes, we work only with disclosed advertising placements: the blogger marks the post as sponsored where the platform or local legislation requires it. We do not coordinate publications to appear as a coincidental alignment of opinions among several bloggers — all placements are paid and marked as advertising.
Tell us about your project
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