What does social media and content include for a Web3 project?
Social media and content means regular management of a project's public channels and the production of materials published there: texts, visuals, videos, and documents. This is a separate area from paid advertising and community activation — here we shape the content itself and the project's voice, rather than buying impressions or organizing chat activities.
The block is divided into three parts. Channel management — X account, YouTube, TikTok and Shorts, LinkedIn for B2B communication. Content production — posts and articles, design and visuals, video, memes, educational content. Documents and branding — copywriting, whitepaper and litepaper, pitch deck, branding, project website, email newsletters.
Channel management follows a content plan: topics, formats, and publication frequency are agreed upon in advance and adjusted to what is happening on the project — launches, partnerships, product updates.
What content formats are available and how much do they cost?
The price depends on volume and regularity: a one-off document costs differently than a month of channel management.
| Format | What's included | Price |
|---|---|---|
| X Management | posts, replies, monthly content plan | from $800 / month |
| Content & Articles | texts for blog, social media, email | from $350 / month |
| Design & Visuals | graphics for posts, banners, cards | from $250 / project |
| Video Production | short clips and editing | from $550 / project |
| Meme Marketing | series of memes for the project | from $150 / project |
| TikTok / Shorts Channel | management and video production | from $450 / month |
| YouTube Channel | videos and project reviews | from $1,100 / project |
| LinkedIn for the Team | posts from the company and founders | from $250 / month |
| Copywriting | website text, landing pages, presentations | from $89 / article |
| Whitepaper / Litepaper | structure, text, editing | from $1,350 / project |
| Pitch Deck | investor presentation | from $800 / project |
| Branding | logo, guidelines, visual style | from $1,250 / project |
| Project Website | landing page or multi-page site | from $2,000 / 24 h |
| Email Marketing | newsletters for holders and investors | from $250 / month |
Separately available: content localization for a specific market and founder personal brand.
How is the content plan built and who writes the texts?
The content plan is based on what is actually happening on the project: releases, partnerships, event participation, product updates — not on generic 'crypto' topics. First, we define the project's voice: tone, vocabulary, what can and cannot be said publicly — and then all texts and posts are written in that voice, not a single template for all clients.
The content is handled by a team: copywriters, designers, video editors, and translators — some in-house, some vetted contractors brought in for specific formats (e.g., a dedicated video editor for a complex clip or a native speaker for localization). Materials are reviewed with the project before publication: draft, revisions, final version — consistent quality control matters more than speed of delivery.
For technical topics — tokenomics, product mechanics, contract details — we involve someone who understands the subject, rather than rewriting the project's documentation into promotional text. This is especially important for whitepapers and investor materials, where an inaccurate formulation costs trust.
How does the work proceed and in what format do we report?
Work runs in cycles: a week or month ahead, a plan of topics and formats is created, then production and publication follow the calendar. For channel management, this happens on a regular basis; for one-off documents like a whitepaper, it proceeds in stages: structure, draft, final editing.
The channel report is a list of publications for the period, reach and engagement per post, without future projections. For documents, it's the final file in the agreed format and, if needed, a version for translation into another language. We do not promise a specific increase in followers or reach: how many people see a post depends on the platform's algorithm, the topic, and overall market interest at that moment, not just on the quality of the content itself.
Revisions at the draft stage are a normal part of the process, not a reason for extra payment, as long as they stay within the agreed scope of work. A significant change to the brief mid-cycle — for example, changing the topic after the material is already in production — is discussed separately because it changes the scope of work.
How do social media and content combine with other areas?
Content rarely exists separately from the rest of the campaign — it feeds advertising, KOL publications, and PR: the same visuals and key points are used across different channels, only adapted to the platform's format. The website and pitch deck are especially important before a token launch — investors and early holders study these materials before making a decision.
For projects that need visibility not only in social media but also in AI search engine answers, part of the content — blog, documentation, FAQ — is written with AI search optimization in mind: text structure and direct answers to questions help the material get quoted, not just read by people.
Prices
| Service | Price | Quote |
|---|---|---|
| LinkedIn for Web3 | from $800 / month | |
| Web3 Content | from $350 / month | |
| Design & Visuals | from $250 / project | |
| Web3 Video Production | from $550 / project | |
| Meme Marketing | from $250 / month | |
| Web3 Copywriting | from $150 / project | |
| Web3 Guides | from $1,100 / project | |
| Crypto Pitch Deck | from $800 / project | |
| Crypto Branding Agency | from $1,250 / project | |
| Email Marketing for Web3 | from $450 / month | |
| Content Localization | from $89 / article | |
| Thought Leadership | from $800 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does it cost to manage an X account for a crypto project?
X management starts at $800 / month: content plan, posts, replies to comments, and basic engagement analytics. The price increases with posting frequency and the volume of additional formats — threads, visuals, polls. We calculate the final cost after a brief on the project and target posting frequency.
Who writes the whitepaper and pitch deck — freelancers or your team?
The structure and key theses are always prepared by our team together with the project; final editing and layout may be done by an in-house specialist or a vetted contractor, depending on workload and document format. In any case, the result goes through internal approval before delivery. Whitepaper or litepaper — from $1,350 / project, pitch deck — from $800 / project.
Can I order only design or video without account management?
Yes, content formats can be ordered separately: design — from $250 / project, video production — from $550 / project, meme series — from $150 / project. Full channel management is more convenient if you need regularity and a unified voice over the long term, while one-off formats suit a specific task, such as an announcement or campaign.
How is content different from what is done in advertising and KOL campaigns?
Content is what is published on behalf of the project itself: posts, articles, videos, documents. Advertising is the paid promotion of this or third-party content to the target audience. KOL campaigns are publications from independent bloggers and opinion leaders. The three areas usually work together: content provides the material, advertising and KOLs provide reach.
How quickly can I get a ready-made website for a project?
Speed depends on complexity: a landing page with a basic structure is faster than a multi-page site with documentation and a personal account. Pricing starts at $2,000 / 24 h for urgent tasks with a fixed deadline. Before starting, we finalize the page structure and content to avoid redoing the layout mid-work.
Can you guarantee follower growth from content?
No: the number of followers and reach depend on the platform's algorithm, the topic, overall market interest, and competitor activity at that moment — factors we do not control. We guarantee regular publications according to the agreed plan, quality of text and visuals, and alignment with the project's voice. We track metrics and analyze them in reports, without promising numbers in advance.
Is content localization needed for different markets?
If the project has an audience outside the English-speaking and Russian-speaking segments, localization usually increases engagement — a direct translation without adapting terms and tone often reads as artificial. There is a separate content localization service for this, which is applied selectively for a specific market or language.
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