How to Launch a Crypto Quest Campaign on Galxe or Zealy

How to choose between Galxe and Zealy for a quest

Galxe and Zealy are both suitable for quests, but the decision should be based on the campaign's goal and the available methods for verifying actions. First, define what should change after participation: the audience should understand the product, try a feature, join the community, or complete an on-chain action.

Galxe can be considered when the campaign is built around individual tasks and verifying their completion. Zealy is often convenient for ongoing community activity and task sequences. This is not a strict division: before choosing, check each platform's current capabilities and how it verifies the actions you need.

Compare platforms using this practical checklist:

• Can the key action be verified in a way that fits your product?
• Is it clear to the participant what counts as completion and where to see the result?
• Can the selection and reward rules be explained without ambiguous interpretations?
• Does the format suit a one-time campaign or ongoing community engagement?

If the goal is only to collect social channel entries, first decide why the project needs such participants and how you will continue engaging with them. To choose an executor and scope of work, see the description of quest campaigns; related formats are collected in the community growth section.

What should tasks in Galxe or Zealy look like?

A good quest translates interest in the project into actions that benefit both the participant and the team. To achieve this, each task should have a clear goal, instructions, a verification method, and an explanation of why the action is needed.

Organize tasks into a short sequence: product introduction, product action, then a suitable next step—for example, subscribing to updates or providing feedback. Do not add an action just to increase the number of items. If it does not help verify interest, educate the user, or improve the product, it should be removed.

For each item, prepare a card with the following fields:

• Action: what exactly the participant does.
• Instructions: where to perform the step and what data to use.
• Verification: what the platform or team can check.
• Completion criteria: the conditions under which the task is accepted.
• Connection to goal: which campaign objective this step supports.

Test the scenario from a new user's perspective: can they complete it without personal explanations from the team, avoid encountering a closed page, and understand what to do if verification fails? For on-chain steps, specify the network, contract, or application, and warn about any necessary fees. For social actions, do not promise that any action is automatically verified: check the available methods in the platform settings in advance.

How to design rewards and distribution rules

Reward rules must be clear before the start and applied equally to all participants. Describe what the reward is given for, who can receive it, how verification works, and what to do if completion is not counted.

First, determine the type of incentive: a fixed reward for a verified step, distribution among participants who meet the conditions, or access to the product and community. Do not choose a format just because it seems attractive: match it with the budget, logistics, and goal. For token rewards, check the network, contract address, claim conditions, and availability of funds for distribution in advance.

In the campaign rules, specify:

• participant requirements and allowed wallets;
• tasks that qualify for the reward;
• verification process and timeline for reviewing disputed cases;
• method and timeline for receiving the reward;
• any region or product restrictions, if applicable.

Do not change the criteria after participants have started completing tasks. If you need to fix an error in the description or mechanics, announce the change on the campaign page and in the project's channels. Before publishing, run a test run: complete the tasks yourself, check the status display, and ensure the reward claim instructions do not leave out important steps. The budget and scope of work can be reviewed on the quest campaign pricing page.

How to reduce multi-account participation without unnecessary barriers

Protection against multi-accounts starts with task selection and a combination of checks, not a single formal condition. You need to limit easy ways to participate multiple times while not complicating entry for legitimate users.

Social actions are easy to repeat from different profiles, so by themselves they weakly confirm interest in the product. Add a verifiable step tied to product use or a wallet, if appropriate for your audience. Keep in mind that a wallet address does not always equal a unique person: use it as one signal, not as definitive proof of identity.

Before launch, define how the team handles typical cases:

• Multiple applications linked by the same wallet or similar data.
• Action verification fails due to private account settings.
• A participant completed a step but the status on the platform did not update.
• Verification requires manual review or additional explanation.

Decide in advance where automatic verification is sufficient and where manual moderation is needed. If the campaign imposes strict restrictions, explain them before participation and do not request more data than necessary. Do not use sensitive information as a universal safeguard: assess whether such a barrier is justified for the project's goal and whether participants understand the data processing rules.

What to measure after launching a quest campaign

The quest report should show not only the number of completions but also what actions participants actually performed and what happened after the campaign. Before publishing, choose metrics tied to the goal and establish consistent definitions across the team.

If the goal is product introduction, look at completion of meaningful tasks and transitions to the next step. If the goal is community activity, evaluate the quality of responses and ongoing participation, not just channel joins. For on-chain actions, agree in advance on what data counts as verification and how the team separates repeat attempts from new participants.

In the working report, it is useful to separate:

• campaign entries and completion of individual tasks;
• tasks with automatic and manual verification;
• reasons for non-completion and participant inquiries;
• actions after quest completion;
• conclusions about which tasks to change next time.

Compare metrics over the same time interval and with the same definition of a completed participant. Otherwise, comparing campaigns will be misleading. Separately record technical issues and rule changes: they help understand whether weak conversion is due to mechanics or unclear instructions. If the quest is part of a broader launch, include it in the token launch checklist.

How to launch a campaign and what to check on the platform side

Launch a quest only after verifying the page, tasks, rules, and reward claim path. First, prepare a draft of the mechanics, then review it with the team and test participants, fix unclear parts, and only then publish the campaign.

The workflow typically looks like this: define the goal and audience; choose the platform and format; prepare tasks and criteria; set up checks and rewards; test; publish and monitor the campaign. The timeline depends on the number of tasks, readiness of materials, integrations, and whether manual verification is required. If conditions change during the process, update the instructions consistently on the quest page and in the channels where you announced it.

There are limits the project team cannot control: the platform determines available verification methods and may revise rules, visibility, or campaign eligibility; individual actions may not be counted due to the participant's account settings or a technical error. You cannot promise a specific campaign position in the interface, complete absence of multi-accounts, or equal reach for all launches. What can be promised is an agreed scope of preparation, mechanics setup, material review, and a report on completed work.

To continue engagement after the quest, prepare a channel and interaction scenario in advance. Suitable options are collected in the guide on Telegram community growth; for campaigns with reward distribution, it is also useful to align principles with the airdrop guide.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Define the goalDetermine which participant action will benefit the project after the campaign ends. Choose the audience and a way to verify the result.
2. Choose the platform and mechanicsMatch the campaign tasks with the current capabilities of Galxe or Zealy. Clarify how key actions will be verified.
3. Prepare tasks and rulesDescribe instructions, completion criteria, participation restrictions, and the reward claim process. Remove steps not tied to the goal.
4. Test the campaign before publishingComplete the tasks as a participant, test status displays, and verify the reward claim path. Fix ambiguous wording.
5. Monitor and summarize resultsAnswer questions, record verification errors, and evaluate participants' subsequent actions. Use the findings when preparing the next quest.